I’m Interviewing: SAP – Director of North American Social Media Marketing


SAP’s Run Better Video: http://bit.ly/ag4uez


As the world’s leading provider of business software, SAP (which stands for “Systems, Applications, and Products in Data Processing”) delivers products and services that help accelerate business innovation for our customers. We believe that doing so will unleash growth and create significant new value – for our customers, SAP, and ultimately, entire industries and the economy at large. Today, customers in more than 120 countries run SAP applications – from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations.


Social Media Marketing Director is responsible for the strategy, successful execution and on-going innovation of SAP North America’s social media program. This position both manages direct strategy development and campaign execution for the North America Demand Center, and serves as the center of excellence for Social Media marketing across North America Marketing.



Social Media Strategy Development & Innovation:

  • Develop and articulate a social media strategy covering all Lines of Business, Solution, and Program areas with the objective of growing audience share and converting to inbound response
  • Develop innovative approaches to using social media in Marketing’s program and campaign execution
  • Provide foundational expertise to Marketing on social media trends and new channels


Social Media Campaign Management:

  • Manage SAP North America’s social media channels and provide guidance on best practice usage (Twitter, Facebook, Linked In)
  • Manage social media marketing best practices program, and communicate guidance to

programs & campaign teams

  • Provide social media execution strategy for key SAP events and campaigns Identify and communicate requirements to scale social media adoption within SAP campaign execution
  • Manage Social Media agencies as required adoption within SAP campaign execution
  • Manage Social Media agencies as required
  • Social Media Monitoring & Reporting:
  • Manage social media monitoring program, including publication of Social Media effectiveness scorecard, leveraging on-line monitoring and reporting tools available through corporate marketing programs
  • Identify additional monitoring and reporting requirements
  • Support the North American online media plan holistically with assistance on reporting,

analysis and other projects as they arise

  • Provide regular status updates to manager and key stakeholder teams as necessary.


Social Media Center of Excellence:

  • Provide on-going social media coaching and mentoring to all programs teams, upskilling

Marketing on the use of social media techniques

  • Team with other SAP organizations to further grow Marketing’s social media reach (i.e. Global, SCN, other regions)
  • Provide consulting support to key stakeholders



  • Bachelor’s degree
  • 10 to 15 years Marketing experience
  • Demonstrated use of social media technologies including: Radian 6, Twitter, Facebook,

LinkedIn, etc

  • B2B Enterprise, Industry and SMB Software Marketing
  • Best in Class Demand Generation, with command of online, web, tele channels

Marketing Planning, Execution & PMO Experience

  • Command of online, web, tele channels
  • Top 100 Brand Social media experience (Agency or Client Side)
  • Deep understanding of Social Media marketing, with ability to manage community and social media channels across multiple program areas.
  • 10+ years demand generation experience
  • Demonstrated ability to lead and direct cross functional project teams, including agency


  • Experience with Executive and Intra departmental presentation development
  • Expert Communicator and Project Leader
  • Audience acquisition and share of voice growth
  • Foundational program development and execution
  • Marketing Stakeholder Alignment/Feedback
  • Innovation/Next Gen Approaches
  • Social Media marketing adoption



Social Media is Already Delivering Tangible Business Benefits – So say advocates from Dell, SAP and O2

computing, October 21, 2010 (Online)

The Social Media and Online PR Report 2010, by Econsultancy and bigmouthmedia, found that 83% of businesses surveyed planned to spend more on social media in 2011, although a third said that limited budgets were a problem. One way that businesses can use social media to improve productivity is to set up an internal social network. SAP’s CIO, Oliver Bussmann, recently told Computing about the need for IT companies to pioneer new technologies so that end users can follow suit. As a result, SAP set up an internal Twitter-like tool to improve communication among employees. Most large businesses have an intranet and internal blogs, but in 2007, Dell took its IdeaStorm site, which allows customers to share new ideas with the company, and repurposed it to create EmployeeStorm – a site that enables Dell’s employees to air views, opinions and ideas across the business. Last month, Salesforce.com launched Chatter, which enables employees to collaborate with one another, while also giving updates on business processes by linking to other software platforms within the business.

View full story: http://bit.ly/cxEXfo


Inside Sales Executive “Large Enterprise” Vancouver, BC

Check out our “Inside Sales Video”: http://bit.ly/SalesJobSAP

View full job description:  http://bit.ly/dzctq9

For personal consideration email resume to: kevin.daprile@sap.com


Primary purpose is to provide proactive and programmatic coverage of the SAP install base &

prospect base to identify up-sell, cross-sell & new customer opportunities. Ensure maximum

coverage of the account space, working in conjunction with Partners and field account

executives where necessary.


The primary responsibility of the Inside Sales Executive is to generate new SW license

opportunities and incremental revenue by systematic up & cross-selling in a set of accounts

and by co-selling with partners, if deal size is below the threshold. The ISE drives opportunity

qualification, hand-over of opportunities to partners /AEs; the ISE will remain engaged in the

sales cycle through to deal closure. The ISE acts as the prime quota own in the territory space

in deals below the threshold. In Target accounts the ISE collaborates with the field AE/ TSE and

will “own” opportunities that have a lower level of complexity



  • Territory and Account Planning
  • Pipeline Generation and Execution
  • Drive Software Sales
  • Proactive Self Development
  • Identify sales opportunities within SAP install base customers
  • Manage up-sell and cross-sell opportunities through fulfillment with SAP install base


  • First-line resource for partner led transaction support
  • Leverage field resources or partners to manage sophisticated or complex transactions



  • Responsible for delivery outcomes of assigned sub projects
  • Work within defined policies and processes under regular supervision
  • Contribute to milestones
  • Build collaborative work relationships with similar functions across SAP and customer

and partner organization



  • Contribute and works on sub projects and activities with moderate level of complexity
  • Work is independent & collaborative in nature.
  • Provide regular updates to manager or project manager on project status



  • Bachelor equivalent: yes


  • Strong competence with various tools, procedures, programming languages used to

accomplish the job

  • Minimum 1 to 2 years experience in complex solutions Sales
  • Knowing or having successful experience in multi channel go to market models
  • Knowledge and understanding of Indirect channel dynamics
  • Knowledge of ERP market