I’m Interviewing: SAP – Director of North American Social Media Marketing

 

SAP’s Run Better Video: http://bit.ly/ag4uez

FOR PERSONAL CONSIDERATION EMAIL RESUME TO: kevin.daprile@sap.com

As the world’s leading provider of business software, SAP (which stands for “Systems, Applications, and Products in Data Processing”) delivers products and services that help accelerate business innovation for our customers. We believe that doing so will unleash growth and create significant new value – for our customers, SAP, and ultimately, entire industries and the economy at large. Today, customers in more than 120 countries run SAP applications – from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations.

PURPOSE AND OBJECTIVES

Social Media Marketing Director is responsible for the strategy, successful execution and on-going innovation of SAP North America’s social media program. This position both manages direct strategy development and campaign execution for the North America Demand Center, and serves as the center of excellence for Social Media marketing across North America Marketing.

 

EXPECTATIONS AND TASKS

Social Media Strategy Development & Innovation:

  • Develop and articulate a social media strategy covering all Lines of Business, Solution, and Program areas with the objective of growing audience share and converting to inbound response
  • Develop innovative approaches to using social media in Marketing’s program and campaign execution
  • Provide foundational expertise to Marketing on social media trends and new channels

 

Social Media Campaign Management:

  • Manage SAP North America’s social media channels and provide guidance on best practice usage (Twitter, Facebook, Linked In)
  • Manage social media marketing best practices program, and communicate guidance to

programs & campaign teams

  • Provide social media execution strategy for key SAP events and campaigns Identify and communicate requirements to scale social media adoption within SAP campaign execution
  • Manage Social Media agencies as required adoption within SAP campaign execution
  • Manage Social Media agencies as required
  • Social Media Monitoring & Reporting:
  • Manage social media monitoring program, including publication of Social Media effectiveness scorecard, leveraging on-line monitoring and reporting tools available through corporate marketing programs
  • Identify additional monitoring and reporting requirements
  • Support the North American online media plan holistically with assistance on reporting,

analysis and other projects as they arise

  • Provide regular status updates to manager and key stakeholder teams as necessary.

 

Social Media Center of Excellence:

  • Provide on-going social media coaching and mentoring to all programs teams, upskilling

Marketing on the use of social media techniques

  • Team with other SAP organizations to further grow Marketing’s social media reach (i.e. Global, SCN, other regions)
  • Provide consulting support to key stakeholders

 

EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

  • Bachelor’s degree
  • 10 to 15 years Marketing experience
  • Demonstrated use of social media technologies including: Radian 6, Twitter, Facebook,

LinkedIn, etc

  • B2B Enterprise, Industry and SMB Software Marketing
  • Best in Class Demand Generation, with command of online, web, tele channels

Marketing Planning, Execution & PMO Experience

  • Command of online, web, tele channels
  • Top 100 Brand Social media experience (Agency or Client Side)
  • Deep understanding of Social Media marketing, with ability to manage community and social media channels across multiple program areas.
  • 10+ years demand generation experience
  • Demonstrated ability to lead and direct cross functional project teams, including agency

management.

  • Experience with Executive and Intra departmental presentation development
  • Expert Communicator and Project Leader
  • Audience acquisition and share of voice growth
  • Foundational program development and execution
  • Marketing Stakeholder Alignment/Feedback
  • Innovation/Next Gen Approaches
  • Social Media marketing adoption

 



SAP Inside Sales Executive “Consulting Services” – Scottsdale, AZ – CURRENTLY INTERVIEWING!

Check out SAP’s Inside Sales Video & Job Description: http://bit.ly/hsCQsk

FOR PERSONAL CONSIDERATION EMAIL RESUME TO: kevin.daprile@sap.com

 

Challenge yourself by selling the intrinsic value of software solutions to our customers. Grow with one of the most successful field sales organizations in the world as an Inside Sales Executive.

 

SAP solutions enable our customers to develop quick, agile and innovative processes that help them lower costs, reduce risk, achieve objectives, expand operations and evolve with the ever-changing business requirements, industry trends and market demand. To help our customers exploit the functionality embedded with SAP solutions, they can take advantage of the expert guidance offered through our consulting services, remotely or onsite.

 

The Inside Sales Executive Services is responsible for providing remotely proactive and programmatic coverage of the SAP installed base to identify up-sell, cross-sell and new customer opportunities, while ensuring maximum coverage of the account space, working in conjunction with the field account executives of services where necessary. The essential responsibilities of the Insides Sales Executive (ISE) Services are to work directly over the telephone with customers to capture leads, progress into sales opportunities, and convert into revenue. Actively sell the Predefined Services portfolio in a set of ~ 200-400 target installed base accounts and participate in pipeline creation activities. The ISE remotely closes deals actively by himself in case of opportunities that have a lower level of complexity and are quite transactional. The ISE Services drives opportunity qualification and hand-over of opportunities to field account executives where the deal becomes more complex. However the ISE Services will remain engaged in the sales cycle through the deal closure.

EXPECTATIONS AND TASKS

Drive volume business sales:

* Identify sales opportunities with SAP’s installed based customers and new accounts by   telephone

* Manage opportunities to develop SAP’s installed base customer accounts and new accounts by telephone

* Create, build, and nurture customer relationships for assigned accounts

* Act as single point of contact for partner-led sales activities

* Leverage field resources to manage sophisticated transactions as necessary
Generate volume business pipeline:

* Define coverage strategy and an action plan in alignment with the account team

* Execute effective prospecting efforts to maximize coverage of defined accounts

* Drive proactive outbound call activity into net new contacts (for example, lines of business)

* Establish trusted advisor relationships across lines of business that will provide ongoing, accurate account information and future opportunities

 

Establish volume business approach in SME:

* Quickly establish credibility in the virtual account team

* Provide thought leadership in discussing and communicating account strategy with the virtual account team with a focus on volume business

* Proactively shape the volume business sales approach jointly with the business owners and Inside Sales management

 

EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

* Bachelor’s degree, preferably in business or IT-related discipline

* Proven sales ability and drive

* Good IT or enterprise resource planning knowledge; an understanding of SAP solutions is an asset

* Strong facility with teamwork and an ability to learn and adapt quickly

* Strong customer focus and excellent interpersonal skills

* Ability to articulate the SAP value proposition clearly in an industry context and to listen actively to customers to identify prioritized customer needs

* Knowledge and understanding of Indirect channel dynamics
* Knowledge of ERP market

WORK EXPERIENCE

* Minimum of 1-2 years experience in complex solutions sales
* Successful experience in multichannel go-to-market models

 



5 Tech Vendors’ Different Views on the ‘IT-for-Green’ Opportunity

Reuters (USA), December 15, 2010 (Online)

In an analysis of what he calls “five important technology suppliers, each of which has very different views on the opportunity in the broad arena of IT-for-sustainability,” author Christopher Mines recaps SAP’s recent analyst event in which he says, sustainability was “front-and-center, both as a key corporate value and as a driver of software and software-as-a-service sales.” Mines says SAP is integrating its own sustainability strategy and initiatives with its overall corporate strategy, and will be following suit in its corporate reporting over the next several years. “It makes a compelling case for being both an exemplar and enabler of sustainability in corporate operations,” says Mines. SAP’s challenges, he adds, are in integrating its broad portfolio, and “giving its sales teams and channels packaged solutions that are well-targeted to different customer stakeholders in operations, IT, finance, or HR.”

View full story: http://reut.rs/hrtMI3

 

Inside Sales Executive “Large Enterprise” Vancouver, BC

Check out our “Inside Sales Video”: http://bit.ly/SalesJobSAP

For personal consideration email resume to: kevin.daprile@sap.com

PURPOSE AND OBJECTIVES

Primary purpose is to provide proactive and programmatic coverage of the SAP install base &

prospect base to identify up-sell, cross-sell & new customer opportunities. Ensure maximum

coverage of the account space, working in conjunction with Partners and field account

executives where necessary.

 

The primary responsibility of the Inside Sales Executive is to generate new SW license

opportunities and incremental revenue by systematic up & cross-selling in a set of accounts

and by co-selling with partners, if deal size is below the threshold. The ISE drives opportunity

qualification, hand-over of opportunities to partners /AEs; the ISE will remain engaged in the

sales cycle through to deal closure. The ISE acts as the prime quota own in the territory space

in deals below the threshold. In Target accounts the ISE collaborates with the field AE/ TSE and

will “own” opportunities that have a lower level of complexity

 

EXPECTATIONS AND TASKS

  • Territory and Account Planning
  • Pipeline Generation and Execution
  • Drive Software Sales
  • Proactive Self Development
  • Identify sales opportunities within SAP install base customers
  • Manage up-sell and cross-sell opportunities through fulfillment with SAP install base

customers

  • First-line resource for partner led transaction support
  • Leverage field resources or partners to manage sophisticated or complex transactions

 

Accountability:

  • Responsible for delivery outcomes of assigned sub projects
  • Work within defined policies and processes under regular supervision
  • Contribute to milestones
  • Build collaborative work relationships with similar functions across SAP and customer

and partner organization

 

Complexity:

  • Contribute and works on sub projects and activities with moderate level of complexity
  • Work is independent & collaborative in nature.
  • Provide regular updates to manager or project manager on project status

 

EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

  • Bachelor equivalent: yes

WORK EXPERIENCE

  • Strong competence with various tools, procedures, programming languages used to

accomplish the job

  • Minimum 1 to 2 years experience in complex solutions Sales
  • Knowing or having successful experience in multi channel go to market models
  • Knowledge and understanding of Indirect channel dynamics
  • Knowledge of ERP market

 

AT SAP, YOU CAN IMPACT THE WAY BUSINESS IS RUN

 

 



SAP Explains BusinessObjects Business Intelligence OnDemand

TMC Net, November 17, 2010 (Online)

SAP BusinessObjects BI OnDemand is a self-service BI product that lets users explore, report, and share data in the cloud anytime, “without the challenge of a long, complex technology project.” It “instantly gives you insight into your business,” said SAP officials . “You can use it to explore, port and share your data without help from IT.” And, because it’s offered in a SaaS model, “It helps users get up and running in a matter of minutes,” said SAP officials. The company has prepared a webinar presentation to tell users more about the offering. According to the presentation, it lets you upload spreadsheets, bring in different data sources, and explore your data with the software’s unique search and browse functionality. You can also use it to create accurate, timely dashboards and reports, and perform ad hoc “what-if” analyses. Going further, SAP officials said, you can share spreadsheets and reports online with employees, customers, and partners and support users across all lines of business so that they can make “timely, data-driven decisions.”

View full story:  http://bit.ly/9oFlI2

SAP Inside Sales Executive – Scottsdale, AZ

SAP Inside Sales Video: http://bit.ly/b1fC7o

FOR PERSONAL CONSIDERATION EMAIL RESUME TO: kevin.daprile@sap.com

As the world’s leading provider of business software, SAP (which stands for “Systems, Applications, and Products in Data Processing”) delivers products and services that help accelerate business innovation for our customers. We believe that doing so will unleash growth and create significant new value – for our customers, SAP, and ultimately, entire industries and the economy at large. Today, customers in more than 120 countries run SAP applications – from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations.
Our vision is for companies of all sizes to become best-run businesses. In today’s challenging business environment, best-run companies have clarity across all aspects of their business, which allows them to act quickly with increased insight, efficiency, and flexibility. By using SAP solutions, companies of all sizes – including small businesses and midsize companies – can reduce costs, optimize performance, and gain the insight and agility needed to close the gap between strategy and execution. To help our customers get the most out of their IT investments so that they can maximize their business performance, our professionals deliver the highest level of service and support.

Challenge yourself by selling the intrinsic value of software solutions to our customers. Grow with one of the most successful field sales organizations in the world as an Inside Sales Executive.

 

RESPONSIBILIES

The primary responsibility of the Inside Sales Executive is to build and manage a pipeline of software license opportunities and incremental revenue by systematic upselling and cross-selling aligned with field sales executives. The Inside Sales Executive drives opportunity qualifications and manages the opportunities in the pipeline. The focus lies on selling an increasing portfolio of “volume-ready” offerings below a defined deal size threshold. As an integral part of the account team, the Inside Sales Executive leverages other SAP resources, including presales teams, to drive opportunities to closure. The Inside Sales Executive closes deals independently and remotely or actively through partners. There will be some travel to customer sites based on the complexity of the deal.

 

EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

* Bachelor’s degree, preferably in business or IT-related discipline

* Proven sales ability and drive

* Good IT or enterprise resource planning knowledge; an understanding of SAP solutions is an asset

* Strong problem-solving skills

* Strong facility with teamwork and an ability to learn and adapt quickly

* Ability to serve as a trusted advisor to customers

* Strong customer focus and excellent interpersonal skills

* Ability to articulate the SAP value proposition clearly in an industry context and to listen actively to customers to identify prioritized customer needs

* Ability to work independently with a strong drive for results
* Knowledge and understanding of Indirect channel dynamics
* Knowledge of ERP market

WORK EXPERIENCE

* Minimum of 1-2 years experience in complex solutions sales
* Successful experience in multichannel go-to-market models

 

 

 



Business Intelligence to Reach New Dimensions for SAP

Staho, November 12, 2010 (Online)

In its earnings call, SAP highlighted the new technologies behind the growth of its BI division. According to the company, one such product is High Performance Analytic Appliance, which is able to speed up data storage to unprecedented speeds. Moreover, SAP threatens to take on Oracle and IBM in the next few years by widening its BI lead. A recent report estimates that SAP’s share of the global BI market will increase as much as 24% over the forecast period. Also, the BI unit accounts for nearly 13% of the current Trefis price estimate, which is very close to the current market price. However, if SAP were to grow 35% instead, it would add another six percent to the stock price.

View full story:  http://dld.bz/65YH

SAP inside Sales Executive Strategic Industries – Toronto, ON

 

Check out our “Inside Sales Video”: http://bit.ly/SalesJobSAP

 

FOR PERSONAL CONSIDERATION EMAIL RESUME TO: kevin.daprile@sap.com

View full job description:  http://dld.bz/5DZQ

 

PURPOSE AND OBJECTIVES

The primary purpose of the Target Accounts Sales Executive (TSE) is to achieve the overall SW License revenue and net new name goal/quota by focusing on sales to a list of 30-50 Target Accounts in a territory as identified and assigned in the territory planning process. To do that the

TSE must control the sales cycles to all assigned accounts by either driving the sales cycle

himself (resulting in customer signature on SAP paper) or orchestrating/co-driving a partner-led

sales cycle, if the partner involvement significantly improves the probability to close the deal

within the expected time frame. Furthermore, the TSE is responsible to identify and qualify opportunities within .the scope of his assigned accounts in order to maintain a healthy opportunity pipeline on an ongoing basis.

 

EXPECTATIONS AND TASKS

Territory / Accounts Planning

  • Supports the TSM during territory planning process to select set of target accounts (together with other members of the virtual territory team) based on an analysis of short- and mid-term business opportunities in his territory, knowledge on accounts within the territory, level of partner coverage, etc.
  • Establishes account plans for top target accounts in his territory in order to proactively

identify sales opportunities according to revenue targets.

  • Monitors, Consolidates and regularly updates the Account plans (reviewed on a regular

basis by Territory Sales Manager)

 

Target Account Sales

  • Responsible for sales/SW license revenue quota achievement into 30-50 ME target

accounts within a territory as defined in territory- and account plans

  • Identifies and generates specific opportunities and drives those through the sales cycle,

involving other units on a need-be base (ISE, Presales, Value engineering, industry principals, IBUs, etc.) in order to close deals in shortest time/cost possible

  • Decides about involvement of partners based on customer solution need as well as according to partner’s capability to influence successful closure of the opportunity (Sales through partners estimated at 20% max).
  • Offload non complex opportunities (below country threshold) to ISE’s
  • Escalates issues in own and partner-led sales cycles to TSM/senior management in country/market unit

Pipeline and Opportunities Management

  • Proactively covers and engages with all accounts to generate opportunities for SAP

and/or SAP partners solutions

  • Leverages Inside Sales resources for programmatic and systematic installed base up-selling and cross-selling; Picks up complex deals/opportunities as identified by ISE
  • Maintains and drives a healthy (Based on MU definitions: 3X, etc) opportunity pipeline in the territory, leveraging all available resources (PR, Marketing, Industry Alliances, etc.)
  • Creates opportunity management plan for top deals in pipeline (reviewed on a regular basis by TSM)

People Development

  • On top of the on-the job coaching provided by TSM, the TSE should improve sales skills along various dimensions (negotiation, communication, solution/industry expertise, competitive insight, etc.) as aligned and jointly prioritized with TSM

 

EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

  • Bachelors Degree or equivalent

 

WORK EXPERIENCE

• Minimum 5 years experience in sales positions (Direct Sales)

• Knowing or having successful experience in multi channel go to market models

• Understanding the principles of solution selling through Partners

• Knowledge and understanding of Indirect Channel dynamics

• Proficiency in value-oriented selling focused on prescribed (or pre-determined) solution

Offerings

• Target Industry/Vertical market and process knowledge

• Knowledge of ERP market

 



SAP Launching Better Support for BusinessObjects Customers

techtarget.com, November 04, 2010 (Online)

SAP shops know that their vendor has spent a lot of time and energy on the marriage between the enterprise software they run and BusinessObjects. But the BusinessObjects-sans-SAP customers have felt more than a little jilted since the acquisition. Many were turned off by a bad support experience when they were moved to SAP Service Marketplace from their own website and were frustrated they had little visibility and say over product roadmaps. Now, SAP is launching a number of initiatives geared toward improving and enhancing relations with those thousands of BusinessObjects customers who don’t run SAP. These include a team of 16 people dedicated to ensuring the BusinessObjects customers have the best overall customer experience, a hotline any customer can call for help with account management questions or with reaching their assigned SAP sales executive, and a website that will allow users to pitch and vote on product improvements. Customers can now find information in one place — the SAP BusinessObjects Customer Experience Workspace.

View full story: http://dld.bz/5dpw

 

SAP BusinessObjects – Inside Sales Executive “Large Enterprise” Finance

WITH – NAMED ACCOUNTS, & NO CAP! Toronto, Ontario Canada

 

More about SAP BusinessObjects: http://dld.bz/BusinessObjects

Full Job Description: http://dld.bz/ISEToronto1

 

For personal consideration email resume to: kevin.daprile@sap.com

 

SAP is the global market leader for business software and thus contributes a considerable part of the world’s economic power grid. At SAP you will get your chance to put your ideas into action with maximum impact.

 

 

PURPOSE AND OBJECTIVES

Primary purpose is to provide proactive and programmatic coverage of the SAP Territory to SAP Install base customers as well as net new prospects.  The ISE will be responsible for selling the complete line of Business User/Business Intelligence solutions.  The ISE will prospect the territory to identify up-sell, cross-sell & new customer opportunities. Ensure maximum coverage of the account space, working in conjunction with Partners and field account executives where necessary.

 

The primary responsibility of the Inside Sales Executive is to generate new SW license opportunities and incremental revenue by systematic up & cross-selling in a set of accounts and by co-selling with partners. The ISE drives opportunity qualification and the expectation is that the ISE will remain engaged in the sales cycle through to deal closure. The ISE is an Individual Contributor that is responsible for over achievement of their assigned quota.  In Target accounts, the ISE collaborates with the field AE/ TSE and will “own” opportunities.

 

Do you have?

  • Successful track record in selling to top Financial Services institutions in Canada
  • Strong competence with various tools, procedures, programming languages used to

accomplish the job

  • 2+ years experience in complex solutions Sales
  • Successful experience in multi channel go to market models
  • Knowledge and understanding of Indirect channel dynamics
  • Knowledge of ERP market
  • Bachelor’s or equivalent work experience

 

Is this something you can do?

  • Consistent overachievement of Revenue and Pipeline Generation targets
  • Drive Software Sales
  • Internally motivated to strive to be the best
  • Proactive Self Development
  • Territory and Account Planning
  • Identify sales opportunities within SAP install base customers as well as net new prospects
  • Manage up-sell and cross-sell opportunities through fulfillment with SAP install base

Customers

  • First-line resource for partner led transaction support
  • Leverage field resources or partners to manage sophisticated or complex transactions