I’m Interviewing: SAP – Director of North American Social Media Marketing


SAP’s Run Better Video: http://bit.ly/ag4uez


As the world’s leading provider of business software, SAP (which stands for “Systems, Applications, and Products in Data Processing”) delivers products and services that help accelerate business innovation for our customers. We believe that doing so will unleash growth and create significant new value – for our customers, SAP, and ultimately, entire industries and the economy at large. Today, customers in more than 120 countries run SAP applications – from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations.


Social Media Marketing Director is responsible for the strategy, successful execution and on-going innovation of SAP North America’s social media program. This position both manages direct strategy development and campaign execution for the North America Demand Center, and serves as the center of excellence for Social Media marketing across North America Marketing.



Social Media Strategy Development & Innovation:

  • Develop and articulate a social media strategy covering all Lines of Business, Solution, and Program areas with the objective of growing audience share and converting to inbound response
  • Develop innovative approaches to using social media in Marketing’s program and campaign execution
  • Provide foundational expertise to Marketing on social media trends and new channels


Social Media Campaign Management:

  • Manage SAP North America’s social media channels and provide guidance on best practice usage (Twitter, Facebook, Linked In)
  • Manage social media marketing best practices program, and communicate guidance to

programs & campaign teams

  • Provide social media execution strategy for key SAP events and campaigns Identify and communicate requirements to scale social media adoption within SAP campaign execution
  • Manage Social Media agencies as required adoption within SAP campaign execution
  • Manage Social Media agencies as required
  • Social Media Monitoring & Reporting:
  • Manage social media monitoring program, including publication of Social Media effectiveness scorecard, leveraging on-line monitoring and reporting tools available through corporate marketing programs
  • Identify additional monitoring and reporting requirements
  • Support the North American online media plan holistically with assistance on reporting,

analysis and other projects as they arise

  • Provide regular status updates to manager and key stakeholder teams as necessary.


Social Media Center of Excellence:

  • Provide on-going social media coaching and mentoring to all programs teams, upskilling

Marketing on the use of social media techniques

  • Team with other SAP organizations to further grow Marketing’s social media reach (i.e. Global, SCN, other regions)
  • Provide consulting support to key stakeholders



  • Bachelor’s degree
  • 10 to 15 years Marketing experience
  • Demonstrated use of social media technologies including: Radian 6, Twitter, Facebook,

LinkedIn, etc

  • B2B Enterprise, Industry and SMB Software Marketing
  • Best in Class Demand Generation, with command of online, web, tele channels

Marketing Planning, Execution & PMO Experience

  • Command of online, web, tele channels
  • Top 100 Brand Social media experience (Agency or Client Side)
  • Deep understanding of Social Media marketing, with ability to manage community and social media channels across multiple program areas.
  • 10+ years demand generation experience
  • Demonstrated ability to lead and direct cross functional project teams, including agency


  • Experience with Executive and Intra departmental presentation development
  • Expert Communicator and Project Leader
  • Audience acquisition and share of voice growth
  • Foundational program development and execution
  • Marketing Stakeholder Alignment/Feedback
  • Innovation/Next Gen Approaches
  • Social Media marketing adoption



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