SAP Sticks Fast to In-Memory Strategy

Computerworld, October 28, 2010 (Online)

SAP is driving its applications towards in-memory computing, and on Wednesday revealed more detail on a strategy that has become increasingly apparent in recent months. “In-memory is becoming a big disrupter, just as on-demand and on-[mobile] device software is changing the whole enterprise software scene,” told Jose Duarte, Europe, Middle East and Africa president at SAP, in talking to Computerworld UK. SAP plans to release its first High-Performance Analytic Appliance (HANA) in November. SAP has made clear it wants to offer customers a ‘four-element’ mixture of on-premise, on-demand and on-device applications, with the fourth element being better application orchestration capabilities. In-memory technology will be a crucial part of on-premise change. Regarding in-memory, Duarte said, SAP is attempting to bring “the database of Sybase and the logic of SAP” right into the memory of the computer.

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Inside Sales Executive “Large Enterprise” Vancouver, BC

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For personal consideration email resume to:


Primary purpose is to provide proactive and programmatic coverage of the SAP install base &

prospect base to identify up-sell, cross-sell & new customer opportunities. Ensure maximum

coverage of the account space, working in conjunction with Partners and field account

executives where necessary.


The primary responsibility of the Inside Sales Executive is to generate new SW license

opportunities and incremental revenue by systematic up & cross-selling in a set of accounts

and by co-selling with partners, if deal size is below the threshold. The ISE drives opportunity

qualification, hand-over of opportunities to partners /AEs; the ISE will remain engaged in the

sales cycle through to deal closure. The ISE acts as the prime quota own in the territory space

in deals below the threshold. In Target accounts the ISE collaborates with the field AE/ TSE and

will “own” opportunities that have a lower level of complexity



  • Territory and Account Planning
  • Pipeline Generation and Execution
  • Drive Software Sales
  • Proactive Self Development
  • Identify sales opportunities within SAP install base customers
  • Manage up-sell and cross-sell opportunities through fulfillment with SAP install base


  • First-line resource for partner led transaction support
  • Leverage field resources or partners to manage sophisticated or complex transactions



  • Responsible for delivery outcomes of assigned sub projects
  • Work within defined policies and processes under regular supervision
  • Contribute to milestones
  • Build collaborative work relationships with similar functions across SAP and customer

and partner organization



  • Contribute and works on sub projects and activities with moderate level of complexity
  • Work is independent & collaborative in nature.
  • Provide regular updates to manager or project manager on project status



  • Bachelor equivalent: yes


  • Strong competence with various tools, procedures, programming languages used to

accomplish the job

  • Minimum 1 to 2 years experience in complex solutions Sales
  • Knowing or having successful experience in multi channel go to market models
  • Knowledge and understanding of Indirect channel dynamics
  • Knowledge of ERP market






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