The Social Media and Online PR Report 2010, by Econsultancy and bigmouthmedia, found that 83% of businesses surveyed planned to spend more on social media in 2011, although a third said that limited budgets were a problem. One way that businesses can use social media to improve productivity is to set up an internal social network. SAP’s CIO, Oliver Bussmann, recently told Computing about the need for IT companies to pioneer new technologies so that end users can follow suit. As a result, SAP set up an internal Twitter-like tool to improve communication among employees. Most large businesses have an intranet and internal blogs, but in 2007, Dell took its IdeaStorm site, which allows customers to share new ideas with the company, and repurposed it to create EmployeeStorm – a site that enables Dell’s employees to air views, opinions and ideas across the business. Last month, Salesforce.com launched Chatter, which enables employees to collaborate with one another, while also giving updates on business processes by linking to other software platforms within the business.