“We See Mobile Devices as the Access Point for Data and Lots of Applications”

Hindustan Times, September 07, 2010 (Print)

SAP, which provides business software and applications, is betting big on the increasing penetration of mobility devices. In an interview in Hindustan Times, Peter Gartenberg, Managing Director for SAP Indian Subcontinent, argues that providing business applications on a mobile handset helps unlock lots of value. As penetration of mobility devices is increasing by the day, Gartenberg is asked how SAP is altering its business model. He states that the first part of SAP’s strategy involved the acquisition of Sybase, helping the company offer many of its applications such as HR Processes, Procurement Processes, Analytic Processes, and Customer Relationship Management on mobile devices. Confirming that SAP sees mobile devices as a key revenue driver, Gartenberg emphasizes their role as a ubiquitous access point for data and lots of applications. “Particularly across Asia, you see a lot of leapfrogging as people can now bypass the desktop era for data access,” he says, adding: “a lot of value gets unlocked in an application when we make it available on a device such as mobile handsets.” Globally SAP’s target is to go after one billion mobility users.

Full story: http://bit.ly/d2bvg7

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