SAP Mobile CRM Users Can Have Their Security and Their iPhones Too

By Erika Morphy
CRM Buyer
Part of the ECT News Network
08/16/10 5:00 AM PT

The Sybase for SAP CRM iPhone app offers a range of features necessary to a mobile sales professional: schedule and contact information, an analytics engine, and Netweaver integration, which enables user notification when important developments occur. Plus, it’s secure, without getting in the way of the user enjoying easy access to other iPhone apps.

Sybase has only recently formally entered the SAP (NYSE: SAP) corporate family. However, the two companies have collaborated on software integration projects for years: hence, the introduction of Sybase Mobile Sales for SAP CRM, a native iPhone app.

When designing the app, Sybase took the iPhone user needs into account, Bryan Whitmarsh, senior product manager in the mobile enterprise solutions division of Sybase, told CRM Buyer.

“We all love our iPhones because of the apps and how easy they are to use,” he said, “so we didn’t want the user experience to be degraded just to secure the device.” Security, on the other hand, was clearly necessary given the enterprise data that the app accesses.

Secure Segregation

Sybase solved that problem by segregating the ERP data from the personal use apps on the iPhone, Whitmarsh explained. “We secure the application separately.”

For the user, what that means is this: You turn on your iPhone and see all the various icons for apps that have been downloaded, including the one for Sybase Mobile Sales for SAP CRM. You can click on any one and open it with no problem.

For the Sybase app, however, a password is needed. This is a small but important distinction for iPhone users, Whitmarsh maintained, as they are not as tolerant of the security measures necessary for such data as, say, a BlackBerry user might be.

Day Planner

The Sybase for SAP CRM app offers a range of features necessary to a mobile sales professional. The first field that appears is the home screen, which provides a schedule and related contact information, in case an event or call needs to be rescheduled.

A rep who finds two meetings scheduled for the same time slot, for instance, can connect to reschedule one of them by phone or email. The change is then automatically updated on the screen.

Analytics Engine

The app also harnesses an extensive analytics engine. Users can create custom reports from their phones.

“This capability is huge,” said Whitmarsh. “We can create custom reports from the device if the user wants, or use some of our canned filters.”

For instance, one commonly used — and thus, canned — filter is for the pipeline. Another is for top opportunities.

To customize, the user can add different reports by exporting the necessary data from the SAP system and importing it into Sybase’s middleware, “which adapts the information dynamically,” Whitmarsh said.

“This kind of capability is very important to our users,” he noted. “The more they know about their business, the better off they are, of course. This way, they are always connected to what is happening.”

Netweaver Functionality

Sybase uses SAP’s Netweaver technology for the integration functionality, “which is true push,” Whitmarsh said.

That means that the mobile app can notify the user when, for example, a new opportunity has been entered into the SAP system. The phone will vibrate or buzz. When the user clicks on it, it automatically prompts the user to enter the password for the Sybase app.

“You immediately are taken the line item and accompanying data, which is now stored locally on the phone,” said Whitmarsh. “The user is also able to take whatever action he wants — make a call or an email.”

SAP Labs User Experience Designer-Mobile, Palo Alto, CA

For Personal Consideration Email Resume:

To View Full Job Description:


Taking the design of SAP’s Enterprise Applications to the next

level of design excellence is the core business of the SAP User Experience Group. Our mission is to provide a world-class user experience for end users of SAP business applications. The objective of this position is to work in close collaboration with product management and development to design and develop industry leading applications for mobile devices such as

BlackBerry, iPhone, Android, iPad, etc. The user experience designer works within a team to translate business requirements into effective UI design. He/she designs the next generation user experience for SAP based on user research, human-factor principles, platform style guides, market and sales drivers, business requirements, and technical requirements. He/she identifies and drives opportunities to improve aspects of the software-development process related to the user interface, including streamlining and

automation. Along with fellow members of the User-Experience team, the user interface designer has a key role in assuring best-quality and best-practice user interface design throughout the product lifecycle. SAP is the global market leader for business software and thus contributes a considerable part of the world’s economic power grid. At SAP you get your chance to put your ideas into action with maximum impact.


  • Involvement in user research activities, including participatory design sessions.
  • Interpreting business requirements into effective UI specifications.
  • Definition, creation, production and review of user interface and usability requirements.
  • Performing and reporting on task analyses.
  • Creating conceptual design models.
  • Creating interaction models and task flows.
  • Defining information organization and screen layouts.
  • Creating and demonstrating iterative prototypes (hi and low fidelity).
  • Involvement in design validation activities and recommendations reporting.
  • Communicating effectively within UX- and product management/ development community.
  • Contributing to project planning and infrastructure initiatives


  • Graduate level training in: Human Computer Interaction, Human Factors, Industrial Design or

other related disciplines.

  • Strong online or electronic portfolio which demonstrates expert-level proficiency in visual and

interactive design for business and/or consumer audiences.

  • Experience in major aspects of product definition: developing user profiles, use scenarios,

task flows, prototypes, and information architecture.

  • Knowledge of current and upcoming desktop and cloud-based technologies.
  • Knowledge of major mobile platforms such as iPhone, iPad, Android, BlackBerry


  • Experience with developing user profiles, use scenarios, task flows, prototypes and

information hierarchies.

  • Must have experience with two or more formal UI evaluation and requirements methods.
  • Design ideation/conceptualization processes, task analyses, field studies, formal UI/UE
  • Design reviews, standards and guidelines definition, and design validation testing
  • Demonstrated ability to learn and design for complex business tasks and supporting


  • Must be a solid team player with good writing, presentation and time management skills
  • Must be able to work effectively with teams to prioritize UI issues and review the results of

user research. Experience with Mobile design


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